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Drive past Sukhumvit-Asoke intersection and you may notice a new billboard has come up in the past few days advertising a special discount for buyers of a high-end condominium project on Sathon Road that until recently was being touted as having been 100% sold out.

One would be forgiven if they thought that this was a standalone case of a single project, but if one digs deeper they will notice that the demand for property in Thailand, especially in Bangkok, has been witnessing a phase of slowdown over the past couple of years, although most developers would not admit to it.

"The situation in the property market is not as rosy as you may think but it is not that bad either," Adisorn Thananan-narapool, chief executive officer of Land & Houses Plc, said.

Although admitting that the supply of condominiums in the city was on a sharp upswing which could impact the takeup rates, he said at the moment fear of a property market crash is something that still is not on the horizon.

Mr Adisorn, who manages the 132-billion-baht market capitalisation company LH, says that one of the biggest indicators of not witnessing a possible crash is the fact that the margins of the developers have not gone down significantly over the past few quarters.

The current gross margins for most Stock Exchange of Thailand-listed property developers stand at around 33%, against the 35% gross margins they were enjoying about five years ago, at the same time operating margins have seen a larger drop to 17% from 20% seen during the same period.

The bulk of this decline has come from the increase in selling and administrative expenses which are up to about 16% from 12%, and there are no signs of any reversal of the trend, says Nathavut Shivaruchiwong, sector analyst at Deutsche Tisco Investment Advisory, a unit of Tisco Securities and Deutsche Bank.

Although margins have seen a decline over the past few years, developers continue to enjoy an uptrend in certain segments of the property market, especially in the high-end of the condominium market.

Bangkok's condominium market has seen supply continue to rise over the past few years, from 102,000 units with a combined value of 413 billion baht in 2015 to 110,000 units worth 382 billion baht to 114,000 units worth 441 billion baht in 2018.

During 2018 it is expected that as many as 120,000 units worth just over 500 billion baht would be launched and about half of the new launches of the condominium units in Bangkok has been catering to the middle to upper segment of the market while the other half is for the middle to lower segment.

"There are some signs that the middle and below segments of the market for the condominium market has not picked up yet," Mr Adisorn says.

Chanond Ruangkritya, president and chief executive officer of SET-listed Ananda Development Plc, whose portfolio focuses mainly on condominium market catering to the middle to the upper end, says that he does not see a situation of a demand/supply mismatch but instead the emphasis has been on the location and the demographics of each project that is launched.